LifeVantage Officially Welcomes LoveBiome to Activation Nation!
Salt Lake City, UT, October [2], 2025, (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq:LFVN) a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced the closing of its previously announced acquisition of LoveBiome, a pioneering direct sales company dedicated to comprehensive microbiome care and wellness solutions. Under the terms of the completed transaction, LifeVantage has acquired LoveBiome’s critical operating assets essential to the microbiome health business, including the retention of key LoveBiome personnel.
“We are pleased to have closed the LoveBiome acquisition and look forward to working with Kelly Olsen and the LoveBiome team to accelerate growth by leveraging their innovative microbiome solutions with our proven Activation technologies,” said Steve Fife, President and CEO of LifeVantage. “This strategic transaction expands our product portfolio into the rapidly growing gut health market while also broadening our reach in key markets including the US, Taiwan, and Europe, underscoring our deep commitment to our mission of offering people around the world a better path to wellness through Activation.”
“We are excited to be part of LifeVantage and believe the partnership will allow us to achieve our aggressive growth plans in the microbiome health sector,” explained Kelly Olsen, founder and CEO of LoveBiome. “By combining our innovative P84 product with LifeVantage’s proven activation technologies and compensation plan, we’re positioned to activate wellness for a broader base of consumers and entrepreneurs.”
From Kelly Olsen, CEO of LoveBiome and Shon Whitney, President of LoveBiome:
LoveBiome was founded in 2022 with the purpose of advancing knowledge, education and science of Microbiome Health. We did this with thousands of engaged “Health Entrepreneurs” who saw the trends, caught the vision and benefitted from the financial opportunity associated with a dynamic new market.
Beginning today, in partnership with LifeVantage, we see clearly a path to make our flagship microbiome health product P84 more widely available throughout the world and assist entrepreneurs from both companies experience accelerated growth opportunities.
We express our gratitude to Steve Fife, LifeVantage President and CEO, and the entire executive and management team at LifeVantage for their vision and foresight as we have been welcomed with open arms into Activation Nation.
Kelly and Shon.
